PetitGrain —

Begin from within.

PetitGrain is a range of adaptogenic nut butter blends created around the idea that how we look and feel begins with what we put into our bodies. The identity blurs the lines between food, beauty and fashion, giving an everyday wellness product the desirability and sophistication more commonly associated with beauty. A vibrant palette inspired by the natural pigments of its ingredients, from turmeric and açaí to matcha, cacao and baobab, is paired with expressive typography and a playful packaging system. The result is a bold, contemporary identity that reframes nourishment as something both functional and desirable, celebrating beauty and wellbeing from the inside out.

Year

2021

Scope

Branding
Packaging
Art Direction
Photography

Industry

Wellness
Food & Beverage