A coffee brand built around a desire to bring a more considered perspective to coffee and the craft behind it. Taking its name and philosophy from the world of the sommelier, the identity positions SOMM as a steward of flavour, celebrating the relationship between farmer, roaster and barista, and the terroir that ultimately shapes what ends up in the cup. The visual language brings this idea to life through a refined yet characterful identity, an earthy palette drawn from coffee fruit and its natural origins, and typography that balances contemporary simplicity with a sense of craft. From packaging to the café experience, every element was designed to encourage curiosity around where coffee comes from and to elevate the everyday ritual of drinking it, putting provenance, flavour and terroir at the heart of SOMM.

Done in collaboration with Marco Simal.